Selfies on a Stick, and the Social-Content Challenge for the Media | NY Times | Public Relations & Social Marketing Insight | Scoop.it

Sometimes you don’t need an analyst’s report to get a look at the future of the media industry and the challenges it will bring.


On New Year’s Eve, I was one of the poor souls working in Times Square. By about 1 p.m., it was time to evacuate, and when I stepped into the cold that would assault the huddled, partying masses that night, a couple was getting ready to pose for a photo with the logo on The New York Times Building in the background. I love that I work at a place that people deem worthy of memorializing, and I often offer to help.


My assistance was not required. As I watched, the young couple mounted their phone on a collapsible pole, then extended it outward, the camera now able to capture the moment in wide-screen glory. I’d seen the same phenomenon when I was touring the Colosseum in Rome last month....