With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Done the right way, written content can turn a company from one of many competitors into an industry thought leader and help businesses flourish.
Jeff Domansky's insight:
Thought leadership cannot be a goal in itself but rather an outcome of a number of strategies that include content marketing. 
rodrick rajive lal's curator insight,
October 3, 2016 12:23 PM
Good quality written content is at the heart of content marketing, although of course, other elements might prove to be useful such as info graphics and vlogs.
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...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.
There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why content is useful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....
Jeff Domansky's insight:
Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."
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The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing opinion online is a lot about authenticity.
You may have someone suggesting topics to you that reflect and are linked to your business objectives – a key role of the communicator as strategic counsellor and adviser – but if something’s published as a blog post with your name on it, authentic is not what it is if the thoughts and the words are by someone else and that fact isn’t disclosed somewhere.
Expressing authentic opinion online can also be a valuable use of your time whether you’re the boss or an employee. The time you invest in sharing what you think – a post you write or a comment you leave as you join someone else’s conversation - can provide a powerful and credible demonstration of your knowledge and opinion about a topic and your willingness and ability to engage with others in discussing it....
Jeff Domansky's insight:
Can blogging really promote thought leadership? Neville Hobson thinks so.
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I found this genuine love for the craft of marketing to be a common thread among marketing experts while I was researching and creating the new list of 103 Genuine Marketing Thought Leaders. I noticed every person on the list had a passion for marketing driving them to explore, push the bounds, and do what marketers do best: be creative.
For these marketers, “being creative” means everything from using comics to sell enterprise software (Tom Fishburne, #2) and blowing up the idea of branding (Cindy Gallop #9) to understanding the connection between doorknobs and white papers (Donald Norman #8). Ideas from these passionate marketers are changing the face of marketing and how it is executed....
Jeff Domansky's insight:
Thoughtful list of big ideas changing the face of Marketing and insights from 12 experts.
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Being recognized as a Creative Thought Leader in your niche takes you from being “just another expert to expert” to being someone who really stands out.
Jeff Domansky's insight:
Laura West has 60 ideas on how to be a creative thought leader and she uses a cool Prezi to illustrate.
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You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.
...Seven ways to take the media world by storm
None of this is rocket science, but combined together, the following seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with....
Jeff Domansky's insight:
Joe Pulizzi shows how you can be the leading “media company” in your industry with the right content strategy.
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...Organizations such as Intel are beginning to look and operate more like media companies. They’re evaluating topics and trends in real-time and creating a brand narrative across multiple networks, a transition that doesn’t happen overnight. It takes a lot of content to fuel that many channels–and a dedicated team to manage the ideation, creation, and analysis of that content. More importantly, it takes a lot of quality content to generate engagement with audiences across continents and timezones, and for Intel engagement is a key metric.
In fact, Intel conducted a study benchmarking the Facebook engagement rates of other brands similar to Intel in size and standing. They found–much to their delight–that Intel came out on top with higher levels of engagement than any of the other brands. Intel also discovered that organic engagement (vs. paid) had steadily increased over time, confirming the right content is hitting the right audience.
But how does Intel come up with the “right” content, then find the “right” audience? What are they doing differently than those other brands?...
Jeff Domansky's insight:
Great insight into a content marketing leader and powerhouse.
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Mathew Sweezey shares a helpful list of marketing thought leaders to follow.