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Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.
In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot.... 
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Do you want to market your business with video?
Jeff Domansky's insight:
Some people are simply camera-shy and this Social Media Examiner post will help you create videos without appearing on camera.
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Do you want to add video to your social media marketing?
Jeff Domansky's insight:
Here's a great guide to using video in social marketing.
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Do you want to bring more pop to your social media marketing?
Jeff Domansky's insight:
Here are six very useful video tools to enhance your content and social marketing.
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Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.
Jeff Domansky's insight:
These are very surprising lessons.
The Surface's curator insight,
May 14, 2016 3:27 PM
As an artist i like to learn as much as I can about youtube. We all would like to get millions of views, these tips can be very useful. Knowledge is power!
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Every day people watch hundreds of millions of hours on YouTube, Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily. Video views are growing so fast that if you don’t jump in now, you might miss out on one of the biggest opportunities for you and/or your company. And that’s why I wanted to talk about Twitter video, which is something not a lot of marketers have embraced yet!...
Jeff Domansky's insight:
Video is marketing's new secret weapon. Get the picture?
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From
cbnco
According to the report:[ A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn. Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways. This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....
Jeff Domansky's insight:
Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.
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Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc… However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....
Jeff Domansky's insight:
We all know that video is important but the problem is that it's difficult to create, unless you use these great video apps, check them out.
Toltec Global Services's curator insight,
November 4, 2014 12:51 PM
Video content has skyrocketed in the last five years. Set your brand apart by using one of these video apps. 
Anelise Dahlstrøm Severinsen's curator insight,
November 5, 2014 6:36 AM
Levende billeder bliver endnu mere populært, desuden er et godt værktøj til at variere dit indhold. I artiklen er der flere apps (det fleste af dem gratis), som kan hjælpe dig at skabe engagerende og inspirerende indhold på dit firmaets sociale medier platforme. Jeg bruger Timelapse - også en gratis app, som giver dig mulighed for at vælge hastigeden på video optagelse. 
Dwight Holcomb's curator insight,
November 5, 2014 11:17 AM
Finding innovative ways to create unique video content for social media will drive competitive advantage in this space.
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The video percent of Internet traffic is predicted to jump to a whopping 79% in the next 4 years as more people go mobile according to a recent study. If you’re not using online video to market your small business or brand, you’re likely missing out on a lot of traffic. And now is probably a good time to get started. A new study from Cisco, the company’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018, reveals this. The study says that by 2018, 79 percent of all Internet traffic will be video-related. That’s an increase from the 66 percent share that video traffic claims today. And by 2018, the amount of people online and the amount of devices that are Internet-enabled will grow exponentially, too. The Cisco study predicts that in less than five years, more than half of the world’s population will be active Internet users....
Jeff Domansky's insight:
It's time to make moving pictures!
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Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click? Recently, the launch of Guide moved that dream one step closer to reality. It’s an interesting debut of a unique, text-to-video production tool worth checking out. Here’s my test drive....
Jeff Domansky's insight:
Very easy to use. I created a video from the text of one of my blog posts in under 20 minutes. Check out my review of Guide.
Zac Woolfitt's curator insight,
January 29, 2014 8:31 AM
Editorial role very important. But cool technology 
Jeff Domansky's comment,
January 29, 2014 10:02 AM
Really appreciate the rescoop on my post. It is a cool tool.
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As we near the end of my blog post series about how blogging and social media work together, in this two-part post I’ll be exploring YouTube. For an expert view, I interviewed Anthony Idle from Local Video Marketing. Anthony shows local business owners how to use video in their online marketing even if they hate to be on camera and have zero budget.
Jeff Domansky's insight:
Any business or individual can utilize YouTube video marketing effectively. Here's how to do it right with excellent tips from Paul Cooley.
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As I discussed in part 1 of this series we are now in a post-broadcast world. The rules have changed dramatically in terms of how brands connect with their audience. What hasn’t changed is the power of motion picture storytelling. A new form of communication is evolving that combines this power with social media: social video. My definition of social video is digital video designed to be shared through social networks. Social video is different than broadcast video in many ways; you can’t simply post your traditional 30 second TV spot online and wait for the views to roll in. I am surprised how many brands are still doing this. There are six principles of social video directly influenced by social media. To be effective brands need to listen first, be agile in terms of production, engage with their audience, be emotive, build momentum and (if you get it right) spawn a viral effect....
Jeff Domansky's insight:
Get the picture? Social video is evolving as a communication tool. Here are six principles of social video to help you do it right...
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Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone? ...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....
Jeff Domansky's insight:
Despite the power of video, research shows a huge lack of creativity and proper planning are holding companies back from getting results on YouTube and other social media channels.
Naomi Assaraf's curator insight,
July 19, 2013 12:04 AM
It is interesting, isn't it? Tons of brands, but blah video content. Now that Instagram Video is finally taking off, I'm curious to see who'll cut through the blahdom. Personally, I thought the #jobsmovie did a great job, and I love that #comicon had an instagram video scavenger hunt! I think Instagram will change the way videos are branded, and that will help ROI through content. |
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This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
Jeff Domansky's curator insight,
July 12, 2017 2:09 PM
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015. With all that video streaming on devices and platforms, there are more opportunities than ever to reach your audience. So, are you in the game? Does your content strategy consider video? If it doesn’t, you might be in trouble. Here’s why online video is here to stay....
Jeff Domansky's insight:
Here's why video makes marketing sense.
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YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.
Jeff Domansky's insight:
YouTube provides free video tools to help small business produce video.
Jeff Domansky's curator insight,
June 22, 2016 11:33 AM
YouTube provides free video tools to help small business produce video.
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Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Jeff Domansky's insight:
Check out these 10 examples of excellent video marketing campaigns on Facebook.
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A survey from Limelight Networks revealed that there are many reasons why internet users in Australia, Canada, the UK and the US abandon digital videos. Advertising was one of the main ones. For example, 61.8% of respondents said that if there were too many ads during the video, they would stop watching.
Jeff Domansky's insight:
Research shows why Internet users abandon digital videos for several key reasons. Don't make these mistakes.
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By 2018, it is predicted that 79% of the web will be video. I’m sure you have noticed the dramatic changes to content, social media, and the web in general. How can marketers stay ahead of the game? I rounded up 15 rockstar marketers to answer the following question:
Jeff Domansky's insight:
John Stokman of Ilos Videos shares video marketing tips from 15 social marketing experts. Recommended reading. 9/10
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Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals.
Jeff Domansky's insight:
Better get moving with your moving pictures becausethe stats tell you how valuable video is to your content marketing.
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Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising. Affordable camera technologies, motion graphic development, and user-driven social media campaigns are just 3 of many trends that are making it easy for brands to creatively leverage video to drive awareness, sales, and brand equity.Still not convinced? Below are 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy....
Jeff Domansky's insight:
Get the picture? Video is a critical component in your content marketing strategies.
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Do you use images to boost engagement? Are you looking for tools to create better visual content? Creating compelling visuals for your social media marketing can be challenging.In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms....
Jeff Domansky's insight:
Visual Content: Tools, tips and tactics to help you build visual storytelling into your social media campaigns with images and video.
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eCommerce sites - why stop at product images? Product videos are where it's at. Here's three reasons why... I recently stumbled across this post from Econsultancy filled with ideas for making product images work well on eCommerce sites. I love the emphasis placed on the visual element – but why stop at product images? Using video marketing can be just as effective – if not more so – in creating an impact and showcasing your product at its best....
Jeff Domansky's insight:
Smarter marketing by using visuals and particularly video.
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With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy. They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access. ”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....
Jeff Domansky's insight:
Video disruption or video democracy ahead? Interesting new tool.
Kristie Chiles's curator insight,
October 20, 2014 5:59 PM
Youtube is constantly evolving and coming up with new ways to publish videos - love it!
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Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.
Jeff Domansky's insight:
Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.
Video Marketing's curator insight,
August 28, 2013 12:27 AM
Excerpt...
Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention. |
Learn how to create and promote videos that will send your social followers and customers directly to the 'share' button.