Public Relations & Social Marketing Insight

Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customers finding videos helpful during the decision-making process, their importance even extends as far as sales qualification and conversion.

To help you pin down your strategy, I’ve looked at 6 examples of perfect B2B video marketing. These businesses have mastered the art and created unique videos that showcase their brand’s value, personality, and sometimes, awesome sense of humor!...