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Visual Content really matters. Unlike in previous years, people nowadays make split decisions on whether to read through your article based on the images you provide with your content. That’s why the selection of the different visuals you will use must be as carefully planned as the actual content.
Good thing though that technology is really evolving. It gives you all sorts of apps and tools that you can use to create wonderful visual content that will make your readers take notice.
Yes, raw pictures are still okay but you can enhance them in such a way that you can make them look like world class photographers took the picture. You can even create graphics that will help you explain your entire article with just one image. Below are 5 tools that will help you create the most engaging visual content...
The art of storytelling is changing in the digital age. The growing use of photos, videos, animations, and infographics has altered the way consumers act—and, as a result, the methods that marketers use to create and maintain customer engagement are undergoing a transformation.
ARTICLE HIGHLIGHTS: - Millennials “want a real and compelling story that avoid marketing jargon and clichés.” - Only about one-quarter of respondents had a process to aggregate, organize, and manage visual assets used across teams, according to the CMO Council. - The challenge for marketers is to produce content that works across multiple channels and different devices.
“We’re in an interesting period in terms of visual assets. The definition of what is visual and what is required to connect to consumers is undergoing a transformation,” said Liz Miller, senior vice president of marketing for the Chief Marketing Officer (CMO) Council....
Research shows that images and visuals have huge impact on sharing and even web traffic.
If you just look at Facebook. 87% of total interactions (sharing, clicks and comments) can be attributed to just photos. On Twitter you get 150% more retweets, 89% more favorites and 18% more clicks....
It’s said (though we not sure by whom) that we process visuals 60,000 times faster than text.
Another number that illustrates how fast we comprehend images is this:MIT neuroscientists report that the brain can identify images seen for as little as 13 milliseconds.
That’s quicker than a blink of an eye. (The normal length of a blink is 300-400 milliseconds)
The human brain is able to recognize a familiar object within 100 milliseconds. People tend to recognize familiar faces within 380 milliseconds, which is pretty speedy....
Visual storytelling using photos and video has proven to be the most successful approach to social media marketing.
The images that resonate with an audience and that get shared are images that have an emotive element, images that tell a story.
The image the Obama campaign posted after the President was declared the winner is an excellent example of visual storytelling. It is the most retweeted tweet of all time, receiving over 640,000 retweets. All it took was three words, “Four more years,” and a candid photo. It was a hit is because it was the conclusion of a meta narrative: the whole world was following this story, familiar with it’s plot and characters and this photo was the third act....
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable. "If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent. Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....
LinkedIn-owned SlideShare is rolling out a new tool that could enable more-informed business decisions based on real-time responses from content sent via email. Targeted towards the sales and marketing bunch, Send Tracker is a content analytics tool that lets users share new or existing content from a SlideShare account to a prospect via email. Essentially, the process is that the SlideShare account holder can send content to a potential customer via email, see when they opened the link to the content, how they engaged with it, and then determine which parts of the content resonated with the recipient the most....
Curation was the word on marketers’ lips earlier this year. This report from Altimeter in March confirmed “Curation is taking over the digital content scene.” In recent weeks that’s given way to “visual content” as the trending topic. As CMO.com said in August: “Two years ago, marketers were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words”. So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals. Here are 4 examples of successful visual curation and tips on how to go about it. [Useful tips on visual curation - JD]
Via Liz Wilson
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Today we’re thrilled to announce Pablo 2.0, the simplest way to create beautiful images that fit every social network perfectly.
We’ve expanded Pablo’s functionality to work with all social media networks – on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. ...
Just what do we see in GIFs? Like emojis and emoticons, they’re a way to quickly transmit information or emotion to a population that’s inundated with content and favors image-based communication.
Part of the fun is that there seems to be a GIF for any social situation you might find yourself in.
But GIFs increasingly have a more serious side, too—they can be a way to tell a story, explain a piece of information with more depth, or (yes, really!) conduct a conversation. For example, NASA uses GIFs of satellite imagery to transit important information, and Buzzfeed recently used GIFs to explain Greece’s debt crisis.
If you’re ready to add some GIFs to your online personality (or just up your GIF game) here are 10 social media moments to give GIFs a try....
97% of the impact on an audience comes from the visual message that you are conveying, not the actual text of the content itself. It has been proven that people respond differently to what they see rather than what they think they need to engage with.
This is an important consideration to achieve your marketing goals with the marketing tactics and strategy that you will be executing. If your end goal is to get sales, a humourous advertisement may get people talking about your product. However, it may not transfer into sales. Likewise, a visually appealing picture may be shared virally online, but without a captivating call to action, the results of the campaign may suffer....
Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.
Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....
...So even if you don’t “do” Pinterest or Instagram, your content needs to have some kind of visual element if it’s going to rack up likes and shares. This is, of course, great news if you’re naturally creative with visuals…
But if you’re like me, it means you’re likely to be stuck with stock photography. As Seinfeld would say, “not that there’s anything wrong with that,” but when you pull up “happy-woman-at-computer.jpg” for the umpteetnth time, you start looking around for something with a little more pizazz.
Enter the meme. If you’ve never heard of memes (pronounced meemz), I guarantee you’ve seen at least one. They’re those funny images you see all over Facebook, Twitter and elsewhere on the inter-tubes with different messaging embedded. One of my favorites is the Boromir ”One Does Not Simply …” image from Lord of the Rings that I’ve included above. Look familiar?
The good news is that you don’t need Photoshop to create and share your very own memes—just an Internet connection. There are several (free) meme creation websites out there; I’m partial to memegenerator.net, which is super-easy to use...
It’s no secret visuals trump text updates when it comes to engagement over social media. A recent analysis from M Booth shows that on Facebook photo updates are liked two times more than text updates. Pinterest, a social media site that is exclusive to photo sharing, has recently beaten out Yahoo organic traffic to become the 4th largest traffic driver worldwide. Additionally, according to Huffington Post’s 100 Fascinating Social Media Stats, users spend 50% more time on Instagram sharing pictures than they do on Twitter tweeting. The message to marketers should be clear. In order to increase engagement with a social media marketing strategy, visuals must be used. Here are 3 types of visuals to consider when posting status....
When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.
What are some easy ways to incorporate visual content into your marketing efforts?
Here are five types of visual content marketing that go beyond simple text!...
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There's an ongoing war in visual content marketing. These 5 tools are your best ammunition to win the content marketing battle.