Public Relations & Social Marketing Insight

How much more memorable are visuals compared to text?

One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to a lot of great discussion. After reviewing the original research, it’s clear that pictures are more memorable than words. So the next question became:

People remember visuals better than text. But which visuals exactly?

I’ve spent some time collecting the best research and science on pictures, images, infographics, and more, and I’m excited to share with you what I’ve found—along with some specific ways to use these insights in your marketing!

There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.

People retain only 20% of what they read and 10% of what they hear, but 80% of what they see.

Recent studies by the Content Marketing Institute reports that infographics and videos are still considered highly effective marketing tactics. As marketers increasingly embrace visual content, it’s become more than just a best practice to visually-stimulate your audience. It’s required to keep up, let alone stand out against your competition.

Make it your mission to ditch stock photos in the months to come, and choose to embrace custom images, collages, and high-quality creative commons-licensed pictures instead. Your blog marketing metrics will surely reflect your efforts:...

Do you create visual content for social media?

Want to know which types of images get more interaction?

The most engaging posts on social media are the ones that include images. Certain types of images receive more shares than others.

In this article I’ll share the seven types of images that get the most engagement....