Public Relations & Social Marketing Insight

If you’re working to build up your social media presence, you know that images are essential to boosting your online engagement. In fact, content with images gets almost twice as many views. If you’re not sharing images your audience loves, you’re missing out on serious engagement.

You need visual content, but figuring how to get it can be a challenge.

• Which images are best for your business?
• How can you find or create them?
• How can your images stand out among the avalanche of others on social media when Facebook alone sees more than 300 million images shared every single day?

In this post, you’ll get three great tips on how to up your social game so you can get more clicks, likes and follows. You’ll learn the elements of shareable images, what works on each platform, and design tips to create engaging images for social media....

While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.”

What’s sparking this major attraction? In a word, visuals. GE creates epic behind-the-scenes photos of everything from jet engines to gas and wind turbines. While GE’s products may not seem to be inherently visual, like food or fashion, close-up images of powerful machines are awe-inspiring. Which is why people can’t get enough of them. So much so that GE also posts the images on its popular Instagram page.