Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The marketer’s crash course in visual content creation

From Hubspot: The marketer’s crash course in visual content creation

Via massimo facchinetti
Jeff Domansky's insight:

It's all about the visuals if you want maximum impact. HubSpot shares visual content tips.

buysoundcloudlikes's comment, February 28, 2017 5:26 AM
good info
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42 Experts Tips for Creating Stand-Out Visual Content | Visme

42 Experts Tips for Creating Stand-Out Visual Content | Visme | Public Relations & Social Marketing Insight | Scoop.it

In a study published by the Content Marketing Institute last month, 70% of B2B marketers stated they will produce more original content in 2017 than they did in 2016, and 39% plan to increase their content marketing spending over the next year.

Meanwhile, user-generated content is also expected to explode. The global Internet population grew 62%, from 2.1 billion to 3.4 billion, in just the last four years.

All this means that the amount of content online, including visual content, will only increase exponentially with time–not decrease.

So, with so much noise out there, how can can you still create unique visual content that stands out?....

Jeff Domansky's insight:

42 experts share their ideas for more effective visual content. lots of ideas.

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Visual Virality

A picture is worth a thousand words, and most brands have found them to be worth even more in engagement. Leading global brands have turned to visual storytelling to craft distinct brand identities, develop an emotional connection with customers and fans, and improve sales. With popular social networks like Instagram and Facebook becoming increasingly visual, there’s no better time to rethink how you’re reaching your consumers.

Jeff Domansky's insight:

Here's how to use visual storytelling to create a distinctive brand identity.

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Wanna know the deep, dark secret to getting people to share your images on social media?

Wanna know the deep, dark secret to getting people to share your images on social media? | Public Relations & Social Marketing Insight | Scoop.it

If you’re working to build up your social media presence, you know that images are essential to boosting your online engagement. In fact, content with images gets almost twice as many views. If you’re not sharing images your audience loves, you’re missing out on serious engagement.


You need visual content, but figuring how to get it can be a challenge.

  • Which images are best for your business?
  • How can you find or create them?
  • How can your images stand out among the avalanche of others on social media when Facebook alone sees more than 300 million images shared every single day?


In this post, you’ll get three great tips on how to up your social game so you can get more clicks, likes and follows. You’ll learn the elements of shareable images, what works on each platform, and design tips to create engaging images for social media....

Jeff Domansky's insight:

Practical tips on making your images more shareable.

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11 Smart Marketing Examples that Nail Visual Content

11 Smart Marketing Examples that Nail Visual Content | Public Relations & Social Marketing Insight | Scoop.it

It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.

That’s why infographics, despite the fact that they are everywhere, are still effective when done well.

Infographics are still effective when done well says @sujanpatel. #contentmarketing CLICK TO TWEET
What that means, as summarized by Jeff Bullas, is that an infographic (and visual content as a whole) should:

  • Blend seamlessly into the user experience
  • Fit the platform used to share it
  • Offer genuine value — never an aggressive attempt to sell
  • Be bite-sized — quick and easy to consume
  • Relate to the things your audience cares about
  • Be consistent in style and tone
Jeff Domansky's insight:

These examples are further proof that visual content works.

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