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The bad news is that most readers online are barely engaged with what they’re reading. But the good news is that there are plenty of ways to improve engagement, even to the point of getting people to read most of what you write.
There are two primary approaches to improving reader engagement. The first is to make your content scannable. Ie, to work with readers’ existing online reading habits. Second, create content so good that at least some users will actually slow down and take the time to read it word for word.
To make your content scannable, do these seven things:
Pam Neely shares several interesting studies looking at how people read, or should I say scan, content online. Content marketers and bloggers take note.