Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Five places your business should source online reviews other than Google & Yelp | Search Engine Watch

Five places your business should source online reviews other than Google & Yelp | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - May 29, 2016 10:36 PM

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.

According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”

It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.

Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two....

Jeff Domansky's insight:

Lots of additional ways to get positive reviews to help build your business according to Search Engine Watch.

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9 Word-of-Mouth Campaigns That Rocked | Cision

9 Word-of-Mouth Campaigns That Rocked | Cision | Public Relations & Social Marketing Insight | Scoop.it
From www.cision.com - March 25, 2015 11:10 PM

Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most to inform a purchase decision: nearly seven of ten identified word-of-mouth as the most influential tactic to them. This is when 2 percent of all adults used social media on any given day.

In 2015, social networks have demonstrably changed the word-of-mouth distribution model. Forty-seven percent of all U.S. adults use Facebook daily, 25 times the number of total daily social media users a decade earlier. While Jonah Berger’s research in Contagious: Why Things Catch On indicates that face-to-face word-of-mouth is more effective than social media word-of-mouth, social media is not an insignificant contributor to word-of-mouth “buzz.”

What I want to do in this piece is highlight nine diverse word-of-mouth campaigns....

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