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Scoop.it!
Yes it’s true. It’s a hard thing to admit for a writer. When it comes to social engagement and marketing, visuals rule the social world. At least that’s what research and the gurus say. But I’m also pragmatic. My experience tells me that yes, visuals count. Here’s the punchline. And, you’ll notice you need words to deliver the punchline. Words are even more important in a visual world. 
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Scoop.it!
Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably already using...
Content marketing poses many different challenges to businesses of all sizes, one being producing enough content. In fact, according to a Content Marketing Institute and MarketingProfs study, 64 percent of small businesses and 53 percent of enterprise businesses note that producing enough content is a content marketing challenge they currently face. Often businesses aren’t able to produce “enough” content because they believe they simply do not have any new ideas for their content marketing projects.
Though content creation can seem daunting, there are many easy ways to make the content marketing process easier. Not only are a variety of tools available to help inspire fresh concepts, but there are also some hassle-free methods that businesses in any industry can take advantage of — simply by tapping into the power of some of the websites you are probably already using every day....
Jeff Domansky's insight:
Nice 'n easy tips for content inspiration.
Scoop.it!
Excellent learning... One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy. That’s right… 40%. So what was the original headline? It was… KISSmetrics helps you get actionable metrics for your business. And the new one is… Google Analytics tells you what happened, KISSmetrics tells you who did it. So how can you boost your conversion rate through headlines? Well, there are a few simple strategies you can test....
Jeff Domansky's insight:
Great look at the concept of "solution selling" in your social marketing. Great copy lessons too!
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Scoop.it!
![15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/-AeXpDJ-GNyWt27THYBFBzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When you're frantically trying to stay in your marketing prime, remember: Some marketing advice stands the test of time. ... But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice. Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books were published decades ago, his advice is still applicable today. So we rounded up his best advice for marketers to help inspire you on this dreadful Thursday morning. Here's what Ogilvy has to say...
Jeff Domansky's insight:
As a copywriter early in my career, David Ogilvy was always an inspiration. Recommended reading for marketing, PR and bloggers.
Scoop.it!
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.
Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?
Blending Content Types Doesn’t Work We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....
Jeff Domansky's insight:
Fresh perspective on content and especially the importance of "focus" for your copy.
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Imagine a story, an ad, a blog without words? Words matter. Word up ;-)