Public Relations & Social Marketing Insight

So you’ve heeded Google’s warning, you’ve got your website mobile friendly, but is your content optimised for mobile users too?

A paragraph of text on a large screen can seem like an essay on a mobile device. Take the time to break your content up into easy to follow slices in order to provide mobile visitors with the best possible user experience.

Vertical Leap share some great tips to help you achieve this in the infographic below....

Considering the amount of content that marketers put out there and the investments that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?

Persuasive copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you.

In this article, I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top....

In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service.

So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.

Some people give me a hard time about how long my blog posts are (you know who you are). They tell me I should break my posts into smaller posts, or suggest I consider a 500-word post for a change. I deserve the razzing, particularly when I publish a couple of 3,000-word posts back-to-back.

In the absence of column inch or word limit restrictions, I’ll use as many words as I need to get my point across. It’s not that I don’t know how to write short posts, it’s just not my preferred style. If I’m limited to 140 characters (for now at least), I’ll use 140 characters. If I decide to write a 500-word post about how to write shorter blog posts, I can do it.

To prove my point, you’re actually reading that 500-word post I mentioned. Here are six of the most-helpful tips I’ve come across for writing shorter blog posts...