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My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales....
If you’d like to start a LinkedIn group of your own — or boost the membership and raise the profile of a LinkedIn group you already have — here are five time-tested B2B content marketing tips that we’ve used to drive traffic, attract new members, and increase the engagement of our group...
This is a great set of five content marketing tips from Gregg Schwartz for success with LinkedIn groups including:
1 promoting the group in all B2B marketing
2 low key, informative
3 two-way communication
4 wider content creation
5 don't be "salesy".