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... Marcus Sheridan’s pool company was hit hard by the recession in 2008. He and his business partners discovered that in order to save their business, they had to get creative — fast. They decided to try blogging, and they started writing content for their site by simply answering their customers’ questions through their blog posts.
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Today, his pool company website gets more traffic than any other pool company site in the world. River Pools is thriving, and Marcus has now expanded his business to include providing social media coaching for other businesses....
Great case study on social business and content marketing.