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Scoop.it!
Simply put, if you’re not measuring, you’re not marketing. 
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Scoop.it!
All customers are not created equal. Sure, you might like some more than others, but that doesn't mean they're your best clients. Sales comes down to revenue and ROI -- so how can sales leaders objectively determine which customers are most valuable?
Jeff Domansky's insight:
Here's why customer lifetime value is a critical measure of return on investment in social marketing.
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Scoop.it!
Although it's a tall order to fill, it's possible to produce good ROI from social media and measure the dollar amount showing how your marketing has paid off. You'll need to keep updated on social media's ever-evolving algorithms, strategies, and tools to land on a perfect count of the return investment on your efforts. Below I have compiled a step-by-step guide with useful examples to give you a better idea on how you can simplify the process of measuring your social media ROI....
Jeff Domansky's insight:
Shane Barker shows how to measure the ROI of your social media.
WEBZAKO's curator insight,
January 30, 2015 3:09 AM
Comment calculer le ROI des réseaux sociaux ? #socialmedia #roi 
Gary Campbell's curator insight,
January 30, 2015 8:00 AM
Return of Involvement now is much more important that Return on Investment. Engagement is the magic word. 
John Norman's curator insight,
January 30, 2015 4:22 PM
As the old saying goes..If you cannot measure it, you cannot manage it". This is the first attempt at measuring the ROI on media engagement that I have seen and it's worth reading and applying as best you can. |
Mike King says it's time to throw away the vanity metrics and measure what really matters in social media and social marketing -- business metrics. Recommended reading for marketers. 9/10