Your new post is loading...
A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans.
According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered:
“Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...
If you're a PR or content marketing strategist, you'll want to take note of what content converts. And then, share it with your CEO.