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Scoop.it!
To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..
Jeff Domansky's insight:
Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don’t be. Focus on two key components.
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aggiungi la tua intuizione ...
Understanding the customer persona and their journey are the two key elements of content marketing success according to this article.