Public Relations & Social Marketing Insight

This blog will detail how you can use a content pillar as your launchpad for microcontent.

First, let’s do a quick refresher about what microcontent is and what it can do.Think of microcontent as bite-sized information that counterbalances your high-value evergreen assets like whitepapers, eBooks, and case studies. Microcontent ensures a steady stream of original, real-time, and snackable content sandwiched between your content heavy-hitters. It’s meant to be super shareable and trackable.

Exceptional microcontent allows you to not only contribute to an ongoing and engaging conversation, it helps you own it, moving you closer to achieving your marketing and sales goals....