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Pause your day, and take a look—or three or four—at these brilliantly crafted Vines. Marketers are finding a way to tap into the short-form nature of the medium by working with Viners who have found success creating carefully edited works.
"Stop motion animation has become an incredibly attractive way of advertising for brands and marketers who are increasingly turning to micro advertisements to reach mobile users," explained Rob Fishman, co-founder of the technology platform Niche.
Niche connects social media content creators on 19 different platforms (including Facebook, YouTube, Vine and Instagram) with brands. The company compiled the list after considering the number of followers each Vine user had and the number of branded engagements they produced. Not all the ad work had to be set up through the Niche platform to be considered....
As the market becomes less attentive targeting them with advertisements means targeting through apps they are using every day. This article talks about how Vine is used as a medium to use stop motion animation which seems to be a very attractive way for brands to advertise. With vines only allowed to be 6 seconds this is extremely successful as a big idea is turned into a short eye catching piece. It is a great way to grab the audience’s attention as people don’t have time to sit through minutes of advertisements so a short 6 second piece can be successful in the eyes of an advertiser.