Public Relations & Social Marketing Insight

Marketing can be downright self-indulgent.

If you want proof that most CMO’s are clueless look no further than the social media bubble.  The hype sucked in a lot of marketing dollars and only now are brands starting to really question the value of a “fan” or a “follower” on social media.  

In the meantime a national retailer recently stated that, in the food channel, POP displays placed in aisles increased conversion by more than 50% and he wondered why more brands were not focusing in on purchase decisions which are often made in the store....