Writing Your Way to the Top of Search and Social Results | Public Relations & Social Marketing Insight | Scoop.it

Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.


2015 brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content coming from an accredited and trusted real person with a notable byline.


Fast and furious content days are over. Search and social experimental writing is history. It’s the dawn of authenticity where bots, fakes, and frauds can’t survive. We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence....