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Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation can improve your SEO, establishes your credibility as a thought leader, supports lead generation, streamlines lead nurturing, and complements social media and blogging.
Most importantly, if you don’t have the time, staff or budget to publish enough great (or even good) content — content curation is an economical and efficient way to fill your content calendar. So let’s be clear about what curation is, and is not....
What is content curation and how can it help you develop brand awareness and improve your marketing campaigns?