Public Relations & Social Marketing Insight

Indeed, there are many myths regarding content marketing. Some opponents say it's going to perish soon, while other naysayers purport that it's ineffective. Whatever the case, it's a lucrative marketing method, and one that is being embraced by brands in various niches all over the world. It's no secret that content marketing, in a way, is still in its infancy period.

This means that we're continuing to learn new things about the way in which we produce this kind of content, distribute it and optimize the articles, blog posts, webinars, videos and infographics. Much like social media has been a boon for marketing, so has content marketing thus far. So far this year, there have been many studies and reports that have delved into the content marketing industry. Let's just say that some interesting insights have been made. Here are five of those statistics....