Your new post is loading...
Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes.
...While content marketing appears to be the new kid on the marketing scene, the reality is that it predates marketing as we know it today. It’s the information customers have sought about products whether it’s a merchant’s catalog, Consumer Reports or a white paper. Traditional direct marketers learned through testing that long form content whether it’s lengthy letters or infomercials can beat short, pithy ads.
Here’s how twenty-one marketers define content marketing....
