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If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is that without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered.
An effective content distribution strategy will not only put your content in front of your target audience. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – watching your video, signing up for your newsletter, reading an article, or downloading a whitepaper.
Your strategy can include both paid and unpaid distribution channels. Each can work in conjunction with others, so pick and choose the channels that help you meet your business goals....
Without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered. Here's an overview of the channels you can use to distribute your content.