Public Relations & Social Marketing Insight

Anyone can create content online with a small budget, or even no budget at all - whether that content's any good is another issue.

An average piece of content can become superhero content when combined with an outstanding marketing strategy, while at the same time, an awesome piece of content might never get read or shared if the associated promotion activities are weak.

Digital marketers understand the value proposition of content marketing and its potential to bring in leads at a fraction of traditional marketing costs. In fact, content marketing costs 62% less in comparison to its traditional counterparts and generates up to 3x more leads.

The infographic outlines 40 tips on promoting and creating content to help you maximize both reach and return from your efforts....

Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas.

Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can.

If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers.

Repurposing comes in three different flavors:

-  atomization, which is breaking a single asset up into smaller pieces;

-  aggregation, which is pulling smaller pieces together into larger long-form assets; and

-  amplification, which is using the themes & messages of your core content to create related pieces that build the strength of your brand’s connection to the idea/topic overall.

We’ll dive into each option separately so you can think about which method or methods makes sense for your content mix and marketing team....