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Shift the way you think about content by seeing how it can actually save you time and money in the long run.
Think of content as an investment, if only for the SEO value it will provide. When you create one blog post -- just one day of content creation effort -- it's indexed in search engines forever. If you create one blog post, and create it well, that can drive results for your business in the form of traffic and leads for years and years to come.
So while one hour today may seem impossible, that one hour of work could drive hundreds or thousands of leads in, say, ten years
Talk about ROI.
This concept of creating once, and creating well, should be applied to marketers at any stage -- but none is more critical than marketers undergoing a website redesign. If that's you, now is the ideal time to invest in carefully choosing your page structure, and thoughtfully crafting content to perform well for both readers and search engines. A successful build (or rebuild) will make your website an enduring presence online. A great keyword strategy combined with appropriate content and site structure turns your website into a 24-hour marketing machine for your company!...
Essential reading for marketing, content and PR pros. The author provides a thought-provoking look at creating content and content as an investment for the long term. It will get you thinking differently about doing the hard work of producing great content if you think of it as an investment.