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...If everyone is creating content, how does a business break through the noise? How do we reach our customers in a way that engages them?
Articles with images get 94 percent more views than those without. And posts with videos attract three times more inbound links than plain text posts. A study by 3M showed that 90 percent of the information sent to the brain is visual, and visuals are processed 60,000 times faster than text.
And this holds up when you look at how the social world is evolving. The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices....
There's a gap between the information consumers want and what they're getting according to The Economist.