Public Relations & Social Marketing Insight

As Todd Henry wrote in The Accidental Creative, “You need to create space for your creative process to thrive rather than expect it to operate in the cracks of your frenetic schedule.”

By all means, continue learning, experimenting, and working directly on your content marketing skills, but the only way you’ll really have a prayer of churning out quality content on a consistent basis is to clean up your pre-project processes. And that means combating the six common pre-project pitfalls outlined below....

If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen?

Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid.

Here are 10 steps to follow when creating your content strategy....

Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.

We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week....