Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 6, 2015 11:38 PM

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....

Jeff Domansky's insight:

Super list of 44 content types from Hubspot. Recommended reading for content marketers.


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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?
Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.
Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !
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White Papers: Pros, Cons, Examples and Best Practices

White Papers: Pros, Cons, Examples and Best Practices | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - January 18, 2015 6:39 PM

When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.

Do marketers still use white papers?

A 2014 study conducted by Content Marketing Institute and MarketingProfs showed that 64% of marketers use white papers. Among those are marketers tasked with conveying more in-depth, complicated information to potential buyers. Those marketers recognize the impact that white papers can have on a consumer’s buying decision. When used effectively, white papers can serve as and anchor to a longer content marketing campaign. Here’s how...

Jeff Domansky's insight:

With the right approach, white papers are still a valuable marketing tactic.

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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Stop Social Media Marketing | Augie Ray

Stop Social Media Marketing | Augie Ray | Public Relations & Social Marketing Insight | Scoop.it
From www.experiencetheblog.com - October 9, 2014 9:46 AM

I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some actions to protect your career.


It is possible that you work for the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but, as you will see, I believe this is the exception and not the rule....

Jeff Domansky's insight:

Augie Ray cautions us about content marketing disruption ahead.

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Mitch Joel's Marketing Tech Trends Marketers Can Leverage

Mitch Joel's Marketing Tech Trends Marketers Can Leverage | Public Relations & Social Marketing Insight | Scoop.it
From www.vocus.com - October 29, 2013 2:19 AM

Technology has changed business, but few have leveraged this opportunity. Mitch Joel explains marketing tech trends and shows how to leverage them.


You know technology has changed business, but has your company actually adapted to the opportunities?Mitch Joel, author of “CTRL ALT Delete,” recently showed us how to leverage tech to be better marketers, in his Vocus webinar.


Mitch Joel - Marketing Tech TrendsMissed Mitch’s presentation? Register for the on-demand version here!


Here are our three key takeaways, and some brands already doing them...

Jeff Domansky's insight:

Mitch Joel offers up 3 key Digital Marketing strategies: 

1.  the need to establish relationships 

2.  seal the deal with data

3.  provide utility.

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Why Content Marketing Should Be in Every Digital Strategy

Why Content Marketing Should Be in Every Digital Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - May 30, 2013 2:12 AM

Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center....

 

Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do.

 

Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content. Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...

Jeff Domansky's insight:

If you're a content marketer, you'll want to note these five reasons why content needs to be a key part of your digital marketing strategies. it's a thoughtful read.

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AlGonzalezinfo's curator insight, June 5, 2013 11:45 AM

Like the saying goes, Content is GOLD. What location is to real estate, content is to marketing. 

 

Content, Content, Content.  :)

 

From the article:

 

Let’s not kid ourselves.

 

Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content.

 

We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do. Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content.

 

Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...
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Approach Content Marketing Like a CRO (Here`s How)

Approach Content Marketing Like a CRO (Here`s How) | Public Relations & Social Marketing Insight | Scoop.it
From blog.crazyegg.com - January 18, 2015 6:49 PM

...more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, i.e., a paycheck. When that’s the case, the core content marketing mantras, things like “this piece of content should address a problem or help the reader out,” seem to fly out the proverbial window.

Articles are mostly used as filler and that’s the reason the ROI of content marketing is often much less than expected.

Want a solid ROI for your content marketing efforts and ultimately be able to use your content to improve your conversion rates?

In this article, I will be talking about what needs to change for that to happen and how to effect those changes....

Jeff Domansky's insight:

George Mathew shows how to take a fresh approach to your content and simply get better marketing ROI. Very useful examples and tips.

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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - January 18, 2015 6:35 PM

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

-  Crystalize your content marketing strategy
-  Gain stronger buy-in more quickly from executives or clients
-  Keep content producers strategically aligned...

Jeff Domansky's insight:

Helpful tips on creating a one-page marketing strategy. Nice and easy and suggested reading.

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Content Marketing Strategy – A Guide

Content Marketing Strategy – A Guide | Public Relations & Social Marketing Insight | Scoop.it
From advancedseoblog.com - October 19, 2014 11:52 PM
So how do you create a good content marketing strategy? Today we are going to go through and show you how we create a good content marketing strategy that will be the basis of a long lasting website. We will not go into any gray hat or black hat techniques since I personally believe most of those don’t work with content marketing, and are a waste of time to try.
Jeff Domansky's insight:

What does your content marketing cycle look like? Here's a useful guide.

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Infographic: 20 disruptive marketing statistics

Infographic: 20 disruptive marketing statistics | Public Relations & Social Marketing Insight | Scoop.it
From which-50.com - November 17, 2013 10:35 PM

Companies that blog generate 67 per cent more leads than those that don’t, 78 per cent of CMO’s think that content marketing is the future of marketing, and next year marketing teams will spend an extraordinary $135 billion on digital marketing collateral.


These are just three of the more fascinating stats contained in an infographic produced by WebDam Solutions, a US based digital asset management company.

Jeff Domansky's insight:

Interesting social marketing trends.

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Jeff Domansky's curator insight, November 17, 2013 10:33 PM

Useful marketing stats..
Celeste Bishop's curator insight, November 17, 2013 10:46 PM

Some pretty interesting stats here to help decide how to allocate 2014 marketing $$$
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Content and Creation Sources | Social Media Today

Content and Creation Sources | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - July 23, 2013 9:31 AM

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers.


While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear:

• Identify your customers’ pain pointsand/or…

• Answer the questions potential customers have.


You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...

Jeff Domansky's insight:

Barry Feldman tells you where to look for those great content ideas.

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