Public Relations & Social Marketing Insight

The big surprise this month is at the very top of the table. For the first time since November 2013, the Huffington Post are back on top of the Facebook charts.

The Huff Po achieved their highest number of total interactions in a long time, breaking the 30m total interactions mark.

Their most popular stories last month included a piece on gluten free diets ( 480,000+ interactions), a piece titled ‘This Woman Wants To Change How All Of Us See Our Bodies‘ (455,000+ interactions), and a blog on parenting (430,000 interactions).

Interestingly, much of the Huffington Post’s most popular pieces seem to be long form opinion pieces. They do have very popular viral videos too, but for the most part, interesting blogs with socially optimised headlines seem to be the big successes....

A question I often receive in my classes and talks is “What will replace Facebook?”

It’s a natural question. We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network.

But that is not necessarily the case. What will replace Facebook? Here are six factors that will determine that question … and the company’s future....