Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Build Your Following On SlideShare

How To Build Your Following On SlideShare | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - December 16, 2014 11:28 PM
SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.

However it’s not just a social media network – it’s also a great asset you can rely on for additional exposure.

Building a following on SlideShare is like building your email list: It has a huge long-term potential allowing you to diversify your traffic sources and build a more independent web presence.
Jeff Domansky's insight:

Practical tips to make better use of slide share for content marketing results.

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Ben Kreisberg's curator insight, December 16, 2014 11:43 PM

This is a app that I feel is a very crucial addition to maximizing your social media needs. 
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Top 5 Slideshare Marketing Tips | Convince and Convert

Top 5 Slideshare Marketing Tips | Convince and Convert | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - October 4, 2014 3:53 AM

One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint._


I really love creating short (read: easily consumable) but informative Slideshares (view example) and then socializing them with my networks. The presentations have been very effective content marketing pieces for me, and they can be for you as well....

Jeff Domansky's insight:

Kristina Allen offers practical SlideShare presentation tips.

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Javier Santana's curator insight, October 4, 2014 4:50 AM

Slideshare Marketing Tips.
Chris Shern's curator insight, October 4, 2014 4:11 PM

Slideshare is really a powerful tool to communicate a message, and more and more are starting to understand its value
Marco Favero's curator insight, October 4, 2014 6:21 PM

aggiungi la tua intuizione ...
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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - August 21, 2014 10:23 AM

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?

Jeff Domansky's insight:

5 useful tips to help you get started on the right foot on Slideshare.

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6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce

6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - November 11, 2013 1:35 AM

Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.


SlideShare is incredibly search-friendly — in fact, the website’s engineers built the site with search optimization in mind. The platform attains SEO superstardom by automatically transcribing copy from uploaded presentations. The search value of this is incredible.


Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan...

Jeff Domansky's insight:

Learn more about using SlideShare - an underutilized content marketing for business.

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Jeff Domansky's curator insight, November 11, 2013 1:41 AM

sSmart SlideShare tips for your content marketing arsenal.
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How I Hacked SlideShare to Optimize Twitter

How I Hacked SlideShare to Optimize Twitter | Public Relations & Social Marketing Insight | Scoop.it
From blog.slideshare.net - July 24, 2013 11:49 AM

Following my first couple of weeks at Salesforce’s Desk.com, I created a deck called “50 Customer Service Quotes You NEED to Hang In Your Office,” which currently has more than 205,000 views. Right off the bat I knew this was going to be a great deck and would receive a lot of attention — people love quotes and they love to tweet about them. However, I did not want users to be limited to only sharing the deck along with the title. I wanted viewers to actually tweet the quotes!


That is why I came up with a way for viewers to tweet an actual quote from an individual slide. Click here to see what I mean, and view the presentation below for step-by-step instructions on how to do this....

Jeff Domansky's insight:

This was a really smart approach to content marketing and integrating it into several social media channels.

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Patricia Robinson's curator insight, July 25, 2013 12:40 PM

Pretty coool.
Jenifer Rettler's curator insight, July 25, 2013 4:39 PM

Learn how to embed links into your SlideShare slides which will allow people to easily tweet your content using "Clicktotweet".
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 18, 2014 2:41 PM
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....

Jeff Domansky's insight:

Useful tips to help you get the most from your Slideshare presentations.

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Jeff Domansky's curator insight, October 18, 2014 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.
Marco Favero's curator insight, October 18, 2014 6:42 PM

aggiungi la tua intuizione ...
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SlideShare PRO Features Unlocked. Here’s How to Use Them | Content Marketing Forum

SlideShare PRO Features Unlocked. Here’s How to Use Them | Content Marketing Forum | Public Relations & Social Marketing Insight | Scoop.it
From www.curata.com - September 6, 2014 2:09 AM

SlideShare announced that PRO features like analytics and video uploads will soon be free. Learn how content marketers can benefit.


With the introduction of these newly free features, the benefits of tapping into the power of SlideShare are even greater for boosting your content marketing efforts.


Content marketers can use SlideShare to:

- Reach 60 million visitors per month

- Reuse and repurpose existing content into SlideShare presentations using the content marketing pyramid 


For example:

- Break down a bulleted blog post into a series of slides with visualsExtract key messaging or steps from an eBook

- Gain brand recognition and awareness with Profile customization (similar to other social media platforms such as Twitter and Facebook)

- Track results and optimize future presentations for success

- Understand where traffic is coming from and cater future presentations to these specific audiences and personas....

Jeff Domansky's insight:

Now that Slideshare is mostly free, it's a must add tool in your social media toolkit.

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SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes

SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - June 13, 2014 3:13 AM

Since I created the slide deck as part of a blog post that had yet to go live, we gave it zero promotion. And yet, when we happened upon our SlideShare page the following day, it had earned over 3,000 views. The presentation got picked up as a featured slideshare on SlideShare’s social media page. Our 10 minutes of quality time to build it resulted in over 5,000 views in one weekend.


What did we learn from this?

  • SlideShare is worth our time.
  • SlideShare users are eager for quality content.
  • SlideShare has huge potential for businesses and brands looking for a new audience.


Of course, it all starts with the slides.

Jeff Domansky's insight:

SlideShare tips for creating presentations that are beautiful, viral, and effective. Have a look at this Buffer guide to Slideashare presentations and see why I rate it 10/10. Awesome resource!

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SlideShare Introduces Support for Infographics, a Big Win for Marketers

SlideShare Introduces Support for Infographics, a Big Win for Marketers | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - July 28, 2013 12:21 PM
Get the low-down on SlideShare's newest infuiographic feature and a few takeaways to improve your marketing.This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn't optimized properly for the content. We're thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to upload, view, embed, and share from SlideShare! The best part about this update is that there's not much new to learn, and you can get right to the good stuff: a better viewer experience whenever you upload infographics to SlideShare. It's just as easy to upload your file, embed them on your blog or website, and share them on your social networks as it is with presentations....
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Slideshare Is The Biggest Opportunity In B2B Content Marketing - B2B Marketing Insider

Slideshare Is The Biggest Opportunity In B2B Content Marketing - B2B Marketing Insider | Public Relations & Social Marketing Insight | Scoop.it
From www.b2bmarketinginsider.com - May 18, 2013 3:13 AM

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

 

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....

Jeff Domansky's insight:

Why Slideshare works in B2B marketing and how to make it work for your biz.

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