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Research from CMI/Marketing Profs and others shows that business content “production” is going into hyper drive in 2015 and beyond. In fact, between now and 2020, the amount of information on the Internet is expected to increase by 500% (and some experts believe that number is conservative). So let’s get our heads around that fact. If you can imagine the vastness of the Internet, in the next few years, we are going to have five of those.
If you think getting your message through is difficult now, well … fasten your seat belt.
Most marketers “get it.” The Content Shock topic has been featured in dozens of podcasts, webinars and conferences. There were a remarkable number of blog posts written about the subject — more than 700 so far. And of that total, less than 10 posts had an outright dismissive response to the primary position of the article — information density will dramatically impact the nature of business competition. If you are actively working in marketing today, you know that Content Shock is not a theory. You’re already fighting through it every day.
Mark Schaefer writes about content shock and the growing challenge of content density. Lots of work ahead for content marketing pros.