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Earlier this week, Coca-Cola declared the corporate website dead.
Take one quick look at their new corporate website and I think you will see an example of the future of quality content marketing. They are clearly displaying how the art of storytelling not only can influence our preference for a brand or product, but surely their intent is to also reach a search engine position of respect and power....
If Coca-Cola's new approach to its corporate website is a trend, content marketing is in for breathtaking challenges ahead. Imagine the resources needed to create this typetype of storytelling and produce it like a newsroom? Recommended reading. 9.5/10