Public Relations & Social Marketing Insight
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Website Content: Does Your Website Reflect Your Audience? | Martha Spelman

Website Content: Does Your Website Reflect Your Audience? | Martha Spelman | Public Relations & Social Marketing Insight | Scoop.it
From www.marthaspelman.com - June 26, 2013 1:20 AM

Your website content is not all about you, it's about what you can do for your client. Website content showcases the benefits of working with your company.The content of your website needs to reflect your audience – the brand persona you’ve identified as your ideal client and the wants and needs that client may have.


Or is your website all about YOU? “What?” you say. “My marketing is supposed to be about my company, about what we do, right?” Wrong. Instead, your website content should show what you can do for your customer. Can they see themselves in your website? Is their solution already there?...

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Really thoughtful post on content marketing and customer service.

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Small Business Service: The Know, Like, Trust Factor | Business 2 Community

Small Business Service: The Know, Like, Trust Factor | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 24, 2013 9:27 AM

Sure, you have a business, but whether you sell a product or a service, you must provide SERVICE. What makes you so much different from your competitor that your prospects are knocking down your door? Or are they?


Solving problems is your real product not your widget or your services. Anyone and everyone does that. It is you, your service and your ability to meet the customer/prospect needs that will drive your business.You already know that people buy from people. You are “people” not just your brand or your company. It is your responsibility to meet needs, solve issues and instill a level of comfort and trust with your audience.


The buying decision occurs in the emotional environment.“Too many business owners and sales people try to sell their product or service, neglecting the fact that their customer is a person. In fact, the customer is a person who has feelings, influences and a mind of their own. They want to be connected with, and to trust and believe the person from which they are buying.” Rebecca Wilson....

Jeff Domansky's insight:

70% of purchases are emotional. This post explores the critical importance of "people" in the the buying decision. A valuable read for marketing, social marketing, PR and content marketing pros.

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