Public Relations & Social Marketing Insight

Or, to use another analogy, it's kind of like a display of orange slices at the grocery store, giving shoppers an opportunity to taste a sample before committing to a purchase. After all, it's awfully disappointing to arrive home with a bag of oranges that appeared juicy and delicious, but are actually dry and tasteless.

Similarly, most of us have been burned by purchasing something online that didn't quite deliver on its promise. People want to see what they're getting themselves into, and you can facilitate that with an ebook. Remember, just because it’s got “book” in the name, it doesn’t need to be a novel. You can make an ebook with a collection of testimonials, case studies and examples of your work, or a basic introduction to your offerings that will leave your readers wanting more....