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Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers.
It’s a unique take on attracting customers, as it relies heavily on creativity to not only capture attention, but to motivate people to experiment with and refer your products to others.
Costs can be low—this is definitely a guerilla tactic at heart and will rely more on thinking outside the box than shelling out the kind of money that’s required in traditional advertising.
Perhaps it’s easiest to explain the process by highlighting some successful uses of a memorable customer experience as a marketing tactic....
Experimental marketing by using social media. What a genius idea!
Guerrilla marketing is all about the unique take on attracting customers, because it relies on companies being creativity to not only capture attention, but to motivate people to experiment with and refer your products to others. Guerrilla marketing relies on thinking outside the box and using a lower budget.