Public Relations & Social Marketing Insight

Online publisher content is almost completely reliant on advertising – a $50 billion a year industry. However, so much of that advertising actively detracts from enjoying the content itself. We’ve gotten used to believing is the price we pay to be entertained by the Internet.

The future belongs to the companies that instead of barraging consumers to “buy us”, ask them to “trust us.” They’ll do this by replacing much of those ads with relevant, informative content that drives trackable brand awareness and trust.

Here are 5 ways that companies will leverage content to make this transition....