Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content?
... So what’s with the crappy attitude?
Hang with me. The future’s bright. But here and now, I want to impress something important on you…
Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with social media.Good for you. These are smart strategies to get discovered online and build relationships. You get that.
But do you get this? Everyone else is doing it too. Seriously, in the recently published research report by Content Marketing Institute and MarketingProfs, it says 93% of B2B companies are active in some way, shape or form in content marketing....
Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali
A must-read and excellent resource. Highly recommended 10/10.