Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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19 Visual Social Media Secrets from the Pros [SlideShare]

19 Visual Social Media Secrets from the Pros [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it

Is your brand telling visual stories?  Are you empowering your fans to create and share visual content for you?


Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.


We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....

Jeff Domansky's insight:

This is recommended reading for bloggers, marketers, PR and content marketing pros.  10/10

Hsin-Ju Tsai's curator insight, August 16, 2014 8:46 AM

Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali

Jeff Domansky's curator insight, August 16, 2014 8:05 PM

A must-read and excellent resource. Highly recommended 10/10.

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Why is the future of Content Marketing in 2014 so damn boring? - idio

Why is the future of Content Marketing in 2014 so damn boring? - idio | Public Relations & Social Marketing Insight | Scoop.it

Across the twenty or thirty I’ve scoured in the past day or so, the usual suspects appear. In 2014, we are going to see brands “do more native ads”, “Editorial homepages” and curiously uninformative infographics.


To be blunt: the future of content marketing in 2014 looks exactly like content marketing did in 2013. And 2012. And 2011.


Boring. Bloated. Samey. Uninspiring. Lumpen....

Jeff Domansky's insight:

Time to change the content marketing paradigm

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This Is The Secret Ingredient of Content Marketing | Jay Baer

This Is The Secret Ingredient of Content Marketing | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it

Contented marketing success isn't really about marketing at all. It's about courage.


I believe these things:

- The best content is content that people cherish, not content that people tolerate.

- The best content is content that people want, not content that companies think they need.

- The best content is content so useful that people would pay for it if you asked them to do so.

- The best content is a Youtility....

Jeff Domansky's insight:

Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.

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Most Content Is Crap | Social Media Today

Most Content Is Crap | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content?


... So what’s with the crappy attitude?


Hang with me. The future’s bright. But here and now, I want to impress something important on you…


Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with social media.Good for you. These are smart strategies to get discovered online and build relationships. You get that.


But do you get this? Everyone else is doing it too. Seriously, in the recently published research report by Content Marketing Institute and MarketingProfs, it says 93% of B2B companies are active in some way, shape or form in content marketing....

Jeff Domansky's insight:

Barry Feldman says it's getting very crowded in the content world. In factfact, he says most content marketers are producing crap and risk dismal failure without shaking up their approach to producing better content. Read on for some inspiration on how to get your content mojo working. Recommended reading for PR, marketing and content marketing pros.  9/10

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