Public Relations & Social Marketing Insight

The 85 million unique visitors per month that BuzzFeed draws per month makes its content strategy worth examining--even if the news site's trademark articles draw a fine line between hard news and lunch-hour entertainment.

Recently named the "most social" publisher on Facebook thanks to its 16 million interactions on the platform in August, BuzzFeed is relying more on social outreach than search engine optimiziation (SEO) to rake in the views.

News organizations should embrace a social-first mindset, think about how likely it is that a piece of content will be shared on social platforms from the get-go, and stop worrying about their SEO strategy, said BuzzFeed President and Chief Operating Officer Jon Steinberg at a recent MIPCOM conference in France....