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Imagine you’re a content consumer, not a marketer. You’re about to start your own business. Every night you lie awake gripped by fear that you won’t be able to make your mortgage payment.
One day, you find a guide for starting a business that SERIOUSLY helps you. It’s full of information you need, and you begin to trust the people who created it. So, when it’s time to get something for your business, such as project management software, you know just where to go.Now, return to being a marketer. Why should you create long-form content and how are you going to do it? Read on....
Great exploration of why longform content matters.