Your new post is loading...
Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’
”‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their iPads and can look at every tactical activity down to the nth degree. They love technology and ‘get it.’ ‘Scarf wearers,’ on the other hand, are not data-driven and are not passionate about technology. They navigate on instinct, gut, and feel. Her concern was that neither one alone was good enough for the challenges that social brings to the global enterprise...
Valuable insight from Jeremy Epstein: "disruptive forces mean that large, complex businesses can and must scale real, social human relationships. Or become irrelevant and fail."