Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Brands reality check: Brand predictions for media in 2014

It’s almost time to say goodbye to 2013, and that of course means saying hello to a whole roster of digital media trend predictions for the new year. But as far as we know, no one has a crystal ball, and the digital media world changes so quickly that it’s hard to really predict much of anything.That’s why Digiday asked some brand executives to weigh in on some of the bigger brand predictions they’ve heard — and call BS. From real-time marketing actually getting better to brands figuring out storytelling — see why these predictions need a reality check....

Jeff Domansky's insight:

Valuable insight and recommended reading for marketers. 8/10

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5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas | Public Relations & Social Marketing Insight | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.

 

Our attention spans seem to be following the development path of micro-processors. Smaller and faster. 

 

The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.

 

Dinner parties could soon become 15 minute events....

Jeff Domansky's insight:

Really enjoyed this Jeff Bullas post and his tips on how to go long with shorter content...

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