Public Relations & Social Marketing Insight

Online content is ridiculously powerful. High quality content can communicate that you’re a bonafide expert, turn you into a member of the Twitterati, and make people fall in love with your brand.

Online content is the Internet’s version of a Bosch power tool!

However, just like any power tool, you’ve got to use it carefully. You would never use a power saw for the first time without reading the directions first, right? Well, the same goes for content marketing. If you don’t want to injure yourself (metaphorically speaking), you need to do a little prep work before you start publishing your brand’s content in every corner of the Web.

Instead of reading an instruction manual, though, all you need to do is follow these six tips....