Public Relations & Social Marketing Insight

We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook.

 

And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. It just means that we have to do a better job of explaining to skeptical clients how social media can work for them. It’s not, “Look at me.” It’s, “Check out this information that’s valuable to you.”

 

In the end it is about me in some sense: as a marketer I want you to notice me, but I stand a much better chance of building a strong relationship with you if you’re noticing me because I’m providing you with useful or insightful information. So am I talking about social media now? It kind of sounds like I’m talking about content marketing. Really, I’m talking about both because one isn’t really effective without the other....