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Scoop.it!
Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing. 
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Scoop.it!
... Now, I admit, we expected the variant that mentioned research to win. But we didn’t expect the delta to be more than 40%!ç For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...
Jeff Domansky's insight:
Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.
LawRank's curator insight,
August 4, 2014 4:00 PM
Great article! In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts. So don't just pull info out of thin air! Cite your work. It give you credibility and readers are more likely to share your content.
Scoop.it!
So you want to get good at social media? You need to have a plan. A guidebook. A strategy.You need some rules. And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe. And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
Jeff Domansky's insight:
This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...
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Scoop.it!
...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!
Jeff Domansky's insight:
Guy Kawasaki shares his social media strategy and it's one worth considering: "Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."
Scoop.it!
Is the end of the content marketing era in sight? ...Let’s fast forward one more time to 2014 and look at the two factors that impact the economics of content marketing — the amount of content available and the amount of content consumed (supply and demand). Of course the volume of free content is exploding at a ridiculous rate. Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months. Unimaginable, really. However, our ability to consume that content (the demand) is finite. There are only so many hours in a day and even if we consume content while we eat, work and drive, there is a theoretical and inviolable limit to consumption, which we are now approaching....
Jeff Domansky's insight:
Mark Schaefer's provocative post creates a giant debate and conversation about the future of content marketing. Recommended reading. 10/10
Valerie Sing's curator insight,
January 29, 2014 3:09 AM
Where does your industry lie on the Content Shock Economics scale? And what content tactics will we as organisations have to employ in the future? |
Lots of great social media lessons to learn from in these examples assembled by StrongSocial.