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Scoop.it!
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.
Jeff Domansky's insight:
I'm a believer! Content matters hugely. 
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Scoop.it!
Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers. But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them. According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
Jeff Domansky's insight:
Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results.
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Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted.
What content have you published to answer your prospects questions along the way?