Your new post is loading...
Your new post is loading...
While content marketing may be just one part of a larger marketing strategy, it is clear that those businesses with the strongest content strategy have a huge advantage over competitors. If you want to be among the content elite, you cannot just write a blog post here and there, hoping something will get noticed. You need a well-developed strategy for content that effectively catches attention and meets the needs of your audience. Maybe you have a new business and haven’t yet started producing content. Or, maybe you’re already turning out content, but it just isn’t getting the response you want. Either way, what you need is a targeted strategy for creating and disseminating great content. To help you on the road to getting noticed for your content, here’s a list of strategy points that you can use and adapt to your specific needs....
If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit. An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and decide how to direct your future strategy. Go through the following steps to identify the best-performing content on your website from social media, link generation, user feedback, and keyword relevancy perspective and create a content audit template. Through this process, you will collect, review, and analyze data to produce actionable takeaways and build a strategic on-site content marketing plan for the future....
If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly.
Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.
Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize.
The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in....
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
When it comes to social sharing of Internet content, all the action is about cats, fail videos and anything humorous or titillating, right?
Not so. According to a report in The Atlantic, content curator Upworthy publishes far less content than competitor Buzzfeed, yet gets as much as 12x more content shares, per content asset.
What’s the editorial difference between the two? Buzzfeed is generically about news and entertainment; Upworthy draws attention to things that matter or that are meaningful, mentioning women’s issues, health, climate change and Net Neutrality as just a few examples.
What Upworthy has tapped into is that content that matters is as share-worthy, if not moreso, than content that is simply humorous or titillating. Additionally, a study by Contently has shown that knowledge-based verbs such as know, understand, believe, prove and thinkwere prevalent in headlines of highly shared content.
A key takeaway is that content that informs, enlightens, inspires or teaches is content that matters enough to people that they want to share it with friends, family and coworkers....
With 73% of organisations having someone in place to oversee their content strategy and 60% of marketers putting out content at least once a week, the competition to get noticed is fierce. Not only that, but regularly making enough original, engaging content can become a test that nearly half of marketers struggle with.
It’s not good enough to churn out any old posts, if people see you putting out too much half-hearted “me too” content then your reputation will plummet and they won’t visit you again. Creating quality blog posts, videos, Tweets, Pins, pictures and eBooks all starts with good ideas. Although we can’t produce your content for you, we can help with inspiration. Here’s 33 content prompts that can help get your creative juices flowing:...
|
Why are you on social media? If your answer is that you have to be, and you don’t have a predefined intent or goals, it is time to step back and reevaluate your social media presence. Content is at the core of any successful social strategy, and is usually intertwined with the goals that you wish to achieve on social networks. Here are four critical social media content strategy questions that can help you connect with goals and succeed at social.
An effective content distribution strategy will not only put your content in front of your target audience. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – watching your video, signing up for your newsletter, reading an article, or downloading a whitepaper. YYour strategy can include both paid and unpaid distribution channels. Each can work in conjunction with others, so pick and choose the channels that help you meet your business goals. And remember, there’s no best-practice formula for content distribution. There’s only the best formula for your brand, which you’ll arrive at based on your content, audience, goals, analysis, and on-going optimization....
Which of these sums up your view on content production?
“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.”
“Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013)
Do you agree with first statement? Me too, until recently. But now I think we could be wrong.
The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015....
Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.
So what makes it so hard? Content marketing is not a short term game — it’s a long term strategy with long term results. Investing in content requires an entirely different mindset than what traditional marketers are used to. It requires CMOs to move away from the crutch of traditional digital advertising, and instead move towards a more customer-centric, value-led approach to marketing. Convincing your team to challenge the status quo means that YOU need to become the change agent in your organization.
In order to get the budget and support you need, it’s your job to prove that content marketing actually works and will drive real business impact. I’m talking about the things your CMO actually cares about: brand loyalty, revenue, operational efficiencies, and cost savings.
At NewsCred, we want to make this conversation easy for you. Below, you’ll find the strongest proof points, grouped into business themes, that will give you the ammunition necessary to build your next presentation, present to your exec team and boss, and get the budget you need....
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
|
https://romiosupplystore.com/product/buy-ativan-online/
https://romiosupplystore.com/product/buy-adderall-online/
https://romiosupplystore.com/product/buy-aliaxin-1ml-online/
https://romiosupplystore.com/product/buy-ambien-online/
https://romiosupplystore.com/product/buy-botox-online/
https://romiosupplystore.com/product/buy-cbd-oil-grade-hemp-extract/
https://romiosupplystore.com/product/buy-codeine-online/
https://romiosupplystore.com/product/buy-demerol-online/
https://romiosupplystore.com/product/buy-diamorphine-online/
https://romiosupplystore.com/product/diapers/
https://romiosupplystore.com/product/buy-diazepam-online/
https://romiosupplystore.com/product/buy-dilaudid-online/
https://romiosupplystore.com/product/buy-efavirenz-online/
https://romiosupplystore.com/product/buy-emtricitabine-online/
https://romiosupplystore.com/product/buy-endocet-online/
https://romiosupplystore.com/product/buy-flakka-a-pvp-online/
https://romiosupplystore.com/product/buy-garcinia-cambogia-extract-online/
https://romiosupplystore.com/product/generic-finasteride/
https://romiosupplystore.com/product/buy-green-xanax-online/
https://romiosupplystore.com/product/buy-helex-online-in-usa/
https://romiosupplystore.com/product/buy-hydrocodone-online/
https://romiosupplystore.com/product/buy-juvederm-volbella-le-online/
https://romiosupplystore.com/product/buy-juvederm-ultra-1ml-online/
https://romiosupplystore.com/product/buy-klonopin-online/
https://romiosupplystore.com/product/buy-lortab-online/
https://romiosupplystore.com/product/buy-methadone-online/
https://romiosupplystore.com/product/buy-mobic-online/
https://romiosupplystore.com/product/buy-modafinil-online/
https://romiosupplystore.com/product/buy-morphine-sulphate-injection/
https://romiosupplystore.com/product/buy-modafinil-online/
https://romiosupplystore.com/product/buy-morphine-sulfate-online/
https://romiosupplystore.com/product/buy-morphine-sulphate-injection/
https://romiosupplystore.com/product/buy-neurobloc-online/
https://romiosupplystore.com/product/buy-norco-online/
https://romiosupplystore.com/product/buy-opana-online/
https://romiosupplystore.com/product/buy-oxycodone-online/
https://romiosupplystore.com/product/buy-oxycontin-online/
https://romiosupplystore.com/product/buy-oxynorm-online/
https://romiosupplystore.com/product/buy-percocet-online/
https://romiosupplystore.com/product/buy-phentermine-online/
https://romiosupplystore.com/product/buy-fentanyl-patches-online/
https://romiosupplystore.com/product/buy-lamivudine-online/
https://romiosupplystore.com/product/ritalin/
https://romiosupplystore.com/product/lidocaine/
https://romiosupplystore.com/product/buy-rheumacure-online/
https://romiosupplystore.com/product/buy-rohypnol-online/
https://romiosupplystore.com/product/buy-roxicodone-online/
https://romiosupplystore.com/product/buy-stilnox-online/
https://romiosupplystore.com/product/buy-suboxone-online/
https://romiosupplystore.com/product/buy-subutex-online/
https://romiosupplystore.com/product/buy-tenofovir-online/
https://romiosupplystore.com/product/buy-adipex-online/
https://romiosupplystore.com/product/buy-arimidex-online/
https://romiosupplystore.com/product/buy-dysport-online/
https://romiosupplystore.com/product/buy-vicodin-online/
https://romiosupplystore.com/product/buy-vyvanse-pills-online/
https://romiosupplystore.com/product/buy-xanax-online/
https://romiosupplystore.com/product/buy-xls-medical-max-strength-tablets-of-360/
https://romiosupplystore.com/product/buy-yellow-xanax-bars-online/
https://romiosupplystore.com/product/buy-zopiclone-online/
https://romiosupplystore.com/product/buy-greenstone-xanax-online/