Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Insane Honesty in Content Marketing

From www.slideshare.net - June 3, 2015 4:05 PM
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
Jeff Domansky's insight:

When it comes to marketing and content marketing, Doug Kessler always has great insight and his Slideshare is worth reading. 9/10

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Juanika S. Freeman's curator insight, June 5, 2015 3:19 PM

What are you guys using for content marketing?
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5 Simple Ways Content Builds Trust | SteamFeed

5 Simple Ways Content Builds Trust | SteamFeed | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - March 1, 2013 11:28 PM

It’s no secret that trust needs to be earned before bringing in new customers.

 

Kind of like that crumb cake sample at the Starbucks cash register. Yep. Something as simple as a sample can make an impression in how people perceive your brand.

 

When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust...

 

Jeff Domansky's insight:

You'll find some really fresh thinking about content from Jessica Ann.

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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - January 27, 2014 9:10 AM

Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?


The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....

Jeff Domansky's insight:

What's the measure of content marketing success? @PamDyer shares tips.

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