Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Use This Content Audit Template to Assess, Plan for the Future

Use This Content Audit Template to Assess, Plan for the Future | Public Relations & Social Marketing Insight | Scoop.it
From blog.alexa.com - November 1, 2016 11:31 AM

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit.

 

An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and decide how to direct your future strategy.

 

Go through the following steps to identify the best-performing content on your website from social media, link generation, user feedback, and keyword relevancy perspective and create a content audit template. Through this process, you will collect, review, and analyze data to produce actionable takeaways and build a strategic on-site content marketing plan for the future....

Jeff Domansky's insight:

Kim Cooper shares a content audit template to keep you from creating content without a strategy. Use it for insight into past performance and to plan wisely for the future.

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Insane Honesty in Content Marketing

From www.slideshare.net - June 3, 2015 4:05 PM
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
Jeff Domansky's insight:

When it comes to marketing and content marketing, Doug Kessler always has great insight and his Slideshare is worth reading. 9/10

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Juanika S. Freeman's curator insight, June 5, 2015 3:19 PM

What are you guys using for content marketing?
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Keep Your Content On-Strategy With This Single Statement [Templates]

Keep Your Content On-Strategy With This Single Statement [Templates] | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - January 8, 2016 2:20 AM

When everyone on your content team works from the same core content strategy statement, your organization has the best possible chance of getting the results you seek.


I’m not talking about an editorial mission statement or vision statement. Those types of super-high-level statements typically get crafted once and apply to everything everyone does from then on. A core content strategy statement is more flexible and more performance-oriented, and you can create as many as you want. You might create one for a given content marketing initiative or for a specific audience. You can make it broad or narrow.


I introduced the idea of the core content strategy statement in Why You Need Content Strategy Before Editorial Planning, which I ended with a promise to follow up with another article. This is it. Explore the three things you can do to keep your content ideas on-strategy every time:...

Jeff Domansky's insight:

Meghan Casey shows how to create a core content strategy statement with this simple fill-in template and improve your content marketing results.

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Marco Favero's curator insight, January 8, 2016 4:16 AM

aggiungere la vostra comprensione ...
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